The Secret To Winning From The World’s Most Successful Sporting Brand

James Kerr is the author of Legacy, the global bestseller, which unpicks the secrets of the world’s most successful sporting team, the All Blacks. The book has been described as seminal by the Independent newspaper and “unputdownable” by Bloomberg. The Daily Telegraph called it the “modern version of Vince Lombardi’s guides to coaching” and says “for those searching for genuine keys to team culture, it is manna from heaven”.

Kerr says that all winning teams share the same high-performance principles; a relentless focus on excellence, a collective commitment to an uncommon cause, a high- degree of autonomy, compelling communication, integrity and genuine humility.

Kerr reveals the simple secrets of success that drive the best teams to extraordinary results – and what these can teach us about winning in business and life.