Universal master of persuasion

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a salesperson or a parent. Robert Cialdini is ‘the Godfather of influence’. He is the world’s leading expert on what influences decision making and why people decide what they decide. His first global hit the bestselling book, Influence: The Psychology of Persuasion, has sold over 3 million copies.

Through this book, Robert changed the way salespeople around the world conducted their business as they grasped the key factors that persuaded people to buy. And his new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, has also quickly become a Wall Street Journal and a New York Times bestseller. In this new book, Robert unveils that a seventh principle exists, which he calls ‘unity’.